Title

Exploring Individual Communication Traits: Assessing The Relationship Between Willingness To Communicate, Self-Esteem, And Individual Entrepreneurial Orientation

Presentation Type

Poster

Academic Level

4-year school

Location

Conference Room C

Start Date

13-4-2017 10:00 AM

End Date

13-4-2017 11:15 AM

Abstract

Maddison Poteet

Shannon McCraw, Ph. D.

In recent years, Universities have placed increased focus on the intersection between liberal arts education and entrepreneurship. While Universities have concentrated on different topics and activities to encourage entrepreneurship, little research has focused on the individual traits contributing to entrepreneurial orientation. This research explores the individual traits of willingness to communicate and self-esteem, and their relationship to individual entrepreneurial orientation. This project, by examining these individual traits, contributes to the discussion on how best to prepare students to develop an entrepreneurial orientation.

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Apr 13th, 10:00 AM Apr 13th, 11:15 AM

Exploring Individual Communication Traits: Assessing The Relationship Between Willingness To Communicate, Self-Esteem, And Individual Entrepreneurial Orientation

Conference Room C

Maddison Poteet

Shannon McCraw, Ph. D.

In recent years, Universities have placed increased focus on the intersection between liberal arts education and entrepreneurship. While Universities have concentrated on different topics and activities to encourage entrepreneurship, little research has focused on the individual traits contributing to entrepreneurial orientation. This research explores the individual traits of willingness to communicate and self-esteem, and their relationship to individual entrepreneurial orientation. This project, by examining these individual traits, contributes to the discussion on how best to prepare students to develop an entrepreneurial orientation.