Presentation Type
Panel
Academic Level
4-year school
Location
Conference Room B
Abstract
Panel Chair: Lisa Roy-Davis
Papers Presented:
"Personality or “Impersonality”? A Case Study of a Niche Luxury Brand’s Online Emotional Branding Strategies" by Maiojian Zheng
"Confront the Ethical Issue: The Luxury Industry's Lack of Transparency An Ethical Ad Campaign of Maison Marton Margiela" by Maiojian Zheng
"The Future of the Fashion Industry" by Paul Z. Armstrong
"Beauty Standards: An Historical Exploration" by Hannah Neeley
"The 1950s: American Fashion at Midcentury" by Emily Keene
Abstract Format
html
Included in
Advertising and Promotion Management Commons, Business and Corporate Communications Commons, Business Intelligence Commons, E-Commerce Commons, Fashion Business Commons
M'mmm, Branding: Marketing, Music, and Merchandise
Conference Room B
Panel Chair: Lisa Roy-Davis
Papers Presented:
"Personality or “Impersonality”? A Case Study of a Niche Luxury Brand’s Online Emotional Branding Strategies" by Maiojian Zheng
"Confront the Ethical Issue: The Luxury Industry's Lack of Transparency An Ethical Ad Campaign of Maison Marton Margiela" by Maiojian Zheng
"The Future of the Fashion Industry" by Paul Z. Armstrong
"Beauty Standards: An Historical Exploration" by Hannah Neeley
"The 1950s: American Fashion at Midcentury" by Emily Keene