Title

Personality or “Impersonality”? A Case Study of a Niche Luxury Brand’s Online Emotional Branding Strategies

Presenter Information

Miaojian ZhengFollow

Presentation Type

Individual Paper

Academic Level

4-year school

Location

Conference Room B

Start Date

12-4-2017 9:00 AM

End Date

12-4-2017 9:50 AM

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Apr 12th, 9:00 AM Apr 12th, 9:50 AM

Personality or “Impersonality”? A Case Study of a Niche Luxury Brand’s Online Emotional Branding Strategies

Conference Room B